AME Glam 22 by Fusión Puebla

by: María Mansur

This platform aims to reposition Puebla within the country’s fashion business, allowing excellent cohesion between conferences and interactions with Mexican design professionals and a showcase of their talent within the business. An unprecedented event, with the participation of shrewd designers such as Agatha Ruiz de la Prada, Lydia Lavín, Macario Jiménez, Montserrat Messeguer and Pineda Covalin, among other consolidated talents of the design scene in Mexico.

It is interesting how each designer shares their vision of Mexico, business, and the creative development of their brands with young entrepreneurs and designers who are in their pinnacles and are eager for advice and experiences that can enrich and strengthen their careers within this industry.

Each designer shared experiences and ideologies with us, which helped all attendees to be able to know the path that led them to be successful. They told us about their creative blocks and the importance of teamwork, work empathy, production processes and even their individual creative processes and the background of their inspiration, which was enriching for all attendees.

It is important to mention that the staging of the different fashion shows made it quite clear to us what the individual vision of each brand is and what their main sources of inspiration are.

Agatha shows us a total handling of color and shape, in all its expressions, oversized silhouettes, peaks of intense tones, a cubist and colorful aesthetic, which allows us to connect with the deep relationship that our country has, its textile past and the color, taken to the limit of the avant-garde and in an artistic style. Undoubtedly, the Spanish designer can afford to delve into her world, taking color beyond all limits.

Lydia connects us with our roots, threads, embroidery, fabrics, all made in a traditional way respecting the individualism of each of the groups and foundations of the artisans who work hand in hand with her, counting through threads and colors. the ancestral history of our textile heritage where centuries of traditions are shared from generation to generation through the beauty of Mexican textile art.

Montserrat, on the other hand, transports us with its collection to the north of our country, to those arid and earthy landscapes, with a monochrome palette that evokes the desert and the various endemic species of cacti in the country, highly adapted to new trends, with a modern but traditional ideology. Without a doubt, a brand made for the 21st century.

Macario surprises us with his assertive minimalism, elegant, like brushstrokes on the body, with satin textures, where his philosophy that Less is More makes us very clear, the beauty of the female body is the perfect companion to Macario Jiménez’s garments, with its Already proven success in the Mexican design industry lets us see that the purest beauty comes from the simplest things.

And closing the day of fashion with a flourish, comes Pineda Covalin, a 100% Mexican luxury brand, which leaves us with its beautiful prints, colors and cuts, its impeccable translation of Mexican syncretism, turning it into timeless luxury pieces. that enrich any wardrobe, turning it into a brand that for 18 years has distinguished itself as a pioneer in cultural design, promoting a contemporary Mexico but full of ancient traditions.

Without a doubt, Puebla is an excellent platform to promote the design and textile industry in Mexico, it is one of the most important cities in the country and the edition of these events allows us to put ourselves under the spotlight, leaving us ready to see and present new scenarios that place Puebla in the sights of the industry to be part of the promising future of Mexican Design.